On August 26, Chairman He Pan, Chairman Peng Xuhui and Vice President Cui Peng of Shenzhen Tianma Automobile Co., Ltd. met with Chairman He Xiaopeng of Xiaopeng Automobile Co., Ltd. The three parties placed expectations on future cooperation and agreed to conduct in-depth discussions on more projects to jointly promote the commercial implementation of new technologies. In addition, Shenzhen Tianma proposed in this meeting that: on the basis of the original business cooperation with Hua'an Xinchuang, Shenzhen Tianma established Jiangsu Tianhua Auto Electronics, which is to better serve new energy customers, integrate their respective advantages in screen display, software, system, manufacturing, etc., to achieve better cost, technology update, faster response, better quality, and more guaranteed delivery.
The direct dialogue among the leaders of the screen factory, Tier1 and the main engine factory highlights the importance of the on-board screen display in the cockpit. We believe that the direct dialogue among the leaders of the screen factory, Tier1 and the main engine factory, on the one hand, can prove that the on-board screen display system plays an important role in the view of the main engine factory as a product that consumers are willing to buy, costs are high, and raw material suppliers are scarce in the current smart cockpit; On the other hand, it also reflects the enthusiasm and importance of Shenzhen Tianma, as a leading supplier of global vehicle mounted panels, to promote this new business model after establishing a joint venture with Hua'an Xinchuang.
The new car mounted display business model has been preliminarily recognized by the industry, and is optimistic about the long-term growth of the company in this track. According to the disclosure of the company's official official account, the company, as Tier1, has successfully designated the next generation model instrument and central control multimedia display assembly project of Xiaopeng Automobile. The business model of transforming Tier1 with the endorsement of the screen factory has been preliminarily verified by the industry. According to Omida data, the share of Shenzhen Tianma in the global vehicle panel field in 2021H1 has reached 13.9%, ranking first. Looking forward to the future, the company is expected to continue to rely on the powerful vehicle panel resources of Shenzhen Tianma, give full play to its own advantages in customer resources and customized landing capabilities in the vehicle field, and further expand its market share as the role of Tier1 in the vehicle screen display. At the same time, as a leading supplier of vehicle panel resources in the world, Shenzhen Tianma is expected to realize its vehicle display system business with the rise of its own brands such as BYD and its overseas sales.
